What do your customers really pay you for?
Three short steps: who you help and what changes for them, what one completed result looks like, and why customers choose you over the alternative. You get a one-page map of your business and three checks to run.
- Time
- 10 min
- You need
- Your own knowledge of the business
- Sign-up
- Not needed
- Status
- Works now
- Version
- 1.0 · 27.09.2026
Your map
The map appears here after the three steps. It has four blocks: Create value, Deliver the result, Earn from it, Keep the customer’s choice.
The answers changed after the result. Press the button under the questions again to update it.
Three answers describe a hypothesis. They do not measure the company’s capabilities or prove a competitive advantage.
Three checks
- Check the value for the customer
- Ask a recent client what changed for them after the handover. Write down their words and one concrete before and after observation.
- Check the unit of result
- Compare three recent stages: the time to a signed certificate, direct costs against the estimate, rework and acceptance. Pick one repeated issue to look into.
- Test the difference
- Compare a tender you won with one you lost. Find out what actually drove the decision, and what a competitor could copy quickly.
Discuss the result with me
The result and your question reach me only when you press Send. I read them myself and reply via the channel you choose.
The form shows exactly what will be attached. If you change your mind, just close the page: nothing is saved.
Saved. I have your request.
I read every request myself and reply via the channel you chose. If it helps, pick a time for a 20-minute call now.
Request reference:
About the check
- How it works
- Nothing is calculated. Your answers are put together into a map of four blocks: value, delivery, earnings and the customer’s choice.
- Assumptions
- The answers describe how you see the business now. They become facts only after conversations with clients and a comparison of tenders won and lost.
- What the result means
- The map shows where the description rests on facts and where on assumptions. The weakest point is usually what the result is worth to the customer in money.
- What to check next
- The three checks under the map. Start with a conversation with a recent client.
Why this map
Many owners describe their business through what they do: we build, we install. The client pays for something else: a change on their side, a building handed over on the date and without claims. The map separates the two and shows where your description rests on checked facts and where on assumptions.