RE
R&D ENERGY

Where does the money you invest in leads actually go?

I help residential solar companies see where deals leak in their sales, from real calls and home visits, not CRM reports, and give them the tool to fix it.

An operator, not an advisor · 20 years · 130+ projects · 9 industries

Book a free 15-minute call → Not a fit? I'll tell you straight.
Pavel Mihutski
Pavel's portrait
on a dark background

200 leads. 12 sales.
Where did the other 188 go?

200
Leads€52 per lead
150
Contact made€69 per lead reached
90
Appointment set€115 per appointment
54
Home visit€192 per visit
30
Proposal sent€346 per proposal
12
Sale€865 per sale
≈€10,380
total ad spend on 200 leads
€52
cost per lead
€865
cost per sale

Illustrative model with typical market data. Your numbers will be different: seeing them is exactly the first step.

The question your CRM cannot answer: how many of the 188 lost leads were bad leads, and how many were lost by how they were handled?

The call that comes late · the visit that goes cold · the follow-up that never happens.

The same 200 leads: 17% more sales

Company A
6%
conversion from lead to sale
12 sales on 200 leads
€865 per sale
Company B
7%
conversion from lead to sale
14 sales on the same 200 leads
€741 per sale

What each conversion point is worth

One point of conversion, from 6% to 7%, is two more sales on the same 200 leads, and the cost per sale drops from €865 to €741. Nothing changed in the ad budget. Only how the leads were handled.

What will your number be? We do not promise it: we show it, with your data.

The system

  • 1Every conversation scoredEach call and home visit is reviewed against the same quality checklist, not left to memory.
  • 2View by salespersonSee how each person on the team actually works a lead, where they are strong and where deals slip.
  • 3View by dealFollow any single deal end to end and see the exact moment it started to go cold.
  • 4Improvement loopPatterns turn into concrete changes, and the next weeks of calls show whether they worked.
CoManager demo on vallterra.net, fictional sample data
DEMO · DATOS FICTICIOS
See the live demo → vallterra.net · fictional sample data

What the initial audit delivers

1
Process map
2
Leak map
3
Three recurring patterns
4
Hypothesis-testing plan
5
4-week roadmap

Every client receives the same fixed structure. No open-ended analysis.

How we work

Step 1

Initial audit

We look at your real sales calls and home visits and map where deals leak. No integrations needed.

~2 weeks
Step 2

Control system

We set up the quality control system on your own data. The tool stays in your house, for good.

4–6 weeks
Step 3

Monthly support

We keep the loop running with you: reviewing, adjusting and checking that the changes hold.

Ongoing, optional

The result is yours: you can stop here. If we continue, the audit is fully credited toward step 2.

Honest timelines, honest promises

2–3 weeks

A quality map: where your deals leak, from real calls and visits.

2–3 months

Behavior change: the team works leads differently, and the numbers show it.

Both numbers are stated before we start.

We do not promise magic percentages: we give visibility, a tool and a method. The improvement is built by your team.

Pavel Mihutski
Pavel Mihutski · Valencia

An operator, not an advisor

I've built and sold my own businesses. I know operations from the inside, not from case studies. I work from a company's real communication: calls, meetings, data. I see what never makes it into the reports.

  • ·TPS Gate. Built a courier-logistics automation service, a $2M project: product, operations and fundraising, with my own hands.
  • ·A single data warehouse for a solar company (Spain). As CTO, united 6–7 disconnected systems, from sales-team calls to finance, into one living picture of the business.
  • ·Enterprise analytics in the financial sector. Nine years of ML analytics at C.T.Co / EPAM: models and data that large companies used to make real decisions.
LinkedIn →

Also: Founders Sprint

For founders outside solar, or with a broader question than sales, I also run a 10–12 day Founders Sprint: one central question, a cause-and-effect picture, a decision you can act on.

Founders Sprint →

One conversation, 15 minutes

You tell me where the deals are leaking. I tell you honestly whether this will help and what it would look like for you. If it won't help, I'll say that too.

Book a free 15-minute call → WhatsApp LinkedIn

Not ready to talk?

Leave your email, I'll send real patterns of where solar deals die, from actual calls and visits. No spam.